Web

Your most important communications tool is your website. Is yours up to code? If you don’t have a website, or if your current one isn’t communicating effectively due to an outdated look, usability issues, non-compliance with Web standards, or for reasons unknown to you, MarComm can help.

MarComm, the Web design and development arm of Marketing Communications, provides Web analytics, and can conduct expert reviews and usability testing to determine what’s wrong with your website while ultimately offering a variety of solutions to fix the problem. MarComm also offers full-service Web design and development, as well as Web-specific content, such as SEO, so your site not only looks good, but also ranks well. And thanks to Conductor—a customizable and proprietary Web-based content management system (CMS) developed by MarComm—once your new or revamped website is live, you’ll have the power to:

  • Easily manage content.
  • Quickly view detailed statistics.
  • Effortlessly build custom databases.

And, if you ever need support, MarComm is just a call or a click away.

MarComm

Zach Allen
Director of Web Communications
500 Grace Hall
Notre Dame, IN 46556
574-631-5942
zach.allen@nd.edu

Design

Simply put, the award-winning designers here at MarComm get it. And that’s good, because, since you’re here, you’ve probably got grand designs on a masterfully executed advertising and marketing campaign that includes both Web and Print, and you have neither the luxury of time nor the budget to waste on endless redesigns from designers who don’t get it. Or, maybe you’re here because you just need a postcard. Either way, you’ve come to the right place, because whether you need a full campaign or a digitally printed one-off, we can help. Helping our campus clients achieve their advertising and marketing goals is what we do.

No design project is too big or too small. Simply contact us , tell us what you need, and we’ll get it done.

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Writing & Editing

A picture is worth a thousand words…except when it comes to marketing communications.

While it’s easy to imagine a print piece-ad, brochure, poster, or a cover story-featuring just words, it’s difficult to picture a very effective piece of communications featuring just a photograph or an illustration. And with regards to the Web, words are even more important, as it’s almost a certainty your website will never be found if it looks great but lacks appropriate, keyword-rich copy.

Words matter.

What you say matters.

How you say it matters.

At MarComm, we can customize editorial content to satisfy your needs and those of your intended audience, whether your copy needs are as short as a tagline/headline or bio, or as in-depth as a feature piece or a site write requiring expert keyword selection, original writing, and ethical search engine optimization (SEO). Of course, should you decide to write your own copy, MarComm can help refine your message, as well as provide professional editing and proofing.

You have something to say. If you can’t find the words to say it, contact us today.

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Usability Testing

Put your virtual world to the test in the real one.

When visitors arrive at your website, can they easily locate what they’re looking for? If your answer is no, the big question is, why not? The bigger question is, why haven’t you contacted us sooner? MarComm can help! If you don’t know the answer as to whether or not it’s easy for users to navigate your site, web analytics might help. Usability testing can definitely help.

Usability testing involves observing real people as they are instructed to perform specific tasks on your website. Doing so allows us to determine how others are likely to interact with your site. For instance, how long does it take a user to locate basic information like the“About” or “Contact”sections? As the user digs down into your site, can they easily find their way back? Find out.

If your website is difficult to use, visitors will simply leave. And once they leave, it’s unlikely they’ll return. Contact us today to learn more about usability testing or to schedule a review of your website.

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Email Marketing

They gave you their email address for a reason.

Email marketing can provide an incredible return on investment. It’s also one of the easiest and most effective ways to reach your target market, especially when you email from a list of people who have visited your website. Yes, inviting people to provide you with their email should be a call to action on your site. By visiting your site and providing your with their email, these people have expressed an interest in what you do and implied a desire to be kept up to date with what you’re doing. And they likely check their email repeatedly throughout the day. When you engage your target market electronically, email marketing keeps them informed and, at the same time, allows you to see:

  • If they opened your email
  • What content they viewed
  • If they forwarded your email

MarComm highly recommends email marketing. And there are several third party providers we would be happy to recommend. Contact us to be put in touch with them or to learn more about email marketing.

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Web Analytics

Perfecting an imperfect science.

You decided you needed a website. You determined your target market. You did your keyword research, and developed a sitemap. You designed, wrote, and developed a website. And, finally, you took your site live. Or, you had MarComm do all of those things. Now, you want to know if all of your hard work is paying off. With web analytics, you can do that. Or, we can do that for you, as well.

While not a perfect science, web analytics allows us to provide you with the data you need to know if your website is working or if it needs revising. For instance, we can tell you how many visitors you’ve had to your site, how they found you, how long they stayed, and a whole host of other information.

Contact us now.

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How important is search engine optimization to your website? If you have to ask…

There’s no question that, today, your website is your most important communications tool. And there’s no question that search engine optimization (SEO) is the best way to ensure that your most important communications tool is not only found by those you hope to reach but, once found, contains content that is relevant to them so that they stay. So it should come as no surprise that prior to creating or updating a website, there are a lot of important questions you need to ask yourself about researching and reviewing search terms/keyword phrases. Or, you could just contact us . At MarComm, we have the answers to your SEO questions, and the people to design, develop, write, optimize, and analyze a website and ensure that it serves your needs and satisfies both the search engines and your target market.

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Billing Policy

At MarComm, we charge an hourly rate for our marketing services that is approximately 40% below the rates of off-campus agencies. Below, you will see a breakdown of our rates for both Web and print design and writing.

Prior to starting a job, we work with our campus clients to come to an agreed upon budget. All time is tracked and billed to the quarter hour. As a department within the University of Notre Dame, we use FOAPAL to invoice. Note: a FOAPAL number is required prior to MarComm starting any work. Large print and Web projects are billed at the completion of the job, while smaller support projects are billed on a quarterly basis (July-September, October-December, January-March, and April-June). To ensure budget compliance, all fourth quarter support projects are closed and invoiced prior to the close of the fiscal year.

Rush projects are billed at double the following posted rates.

Service Hourly Rate*
Design $95
Development/Programming $95
Writing/Editing $95
Information Architecture $95
Usability Testing $95
Research/Strategy $95
Misc. Consulting $95
Web Support $95
Proofreading $95

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