Strategic Content

Strategic Content is OPAC's newest unit, focusing on brand journalism and long form storytelling. The group was created to utilize the creative work of Marketing Communications to create content that positions the University favorably in strategic areas, and increases overall affinity for the Notre Dame brand. These pieces will highlight the life and work of the University's faculty and students in an array of disciplines. The University's central digital platforms - including nd.edu and the Notre Dame presence on social media accounts including Facebook, Twitter, Instagram, YouTube, Tumblr and Pinterest - are managed by Strategic Content. 

Strategic Content produces feature stories that appear on nd.edu on average twice a month. To discuss a feature story idea, contact Andy Fuller or Olivia Rotolo.

View Strategic Content Feature Stories