Strategic Content is OPAC's newest unit, focusing on brand journalism and long form storytelling. The group was created to utilize the creative work of Marketing Communications to create content that positions the University favorably in strategic areas, and increases overall affinity for the Notre Dame brand. These pieces will highlight the life and work of the University's faculty and students in an array of disciplines. The University's central digital platforms - including nd.edu and the Notre Dame presence on social media accounts including Facebook, Twitter, Instagram, and YouTube - are managed by Strategic Content.
Strategic Content is best known for producing long-form feature stories that showcase the life and work of Notre Dame students and faculty. These features are routinely honored for the quality of the design, writing, photography and videography that combine to make an immersive online experience.
This site is dedicated to short-form content, notably the videos created in support of long-form features. It also includes individual pieces, as well as special projects and series.
This podcast features interviews with Notre Dame faculty who can lend insight into some of the major national and international stories of the day, as well as pieces that show the breadth of the life and research at the University.